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ERP v. CRM

By Katie Foley  

With so many acronyms floating around there in the technology world, have you ever wondered what the difference was between Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) software? If so, you're not alone. Although both CRM and ERP can help streamline certain processes, there are several key differences between them. Read on to learn more about them:

What is ERP software?

ERP software is designed to oversee several business processes in one integrated application. The technology can store and analyze data from multiple areas of operation, like product development, manufacturing, accounting, sales and marketing in one central database. Many businesses use ERP systems to proactively identify and address potential issues. ERP software makes it easier for a business to comply with regulatory standards and automate several core business operations. The technology can also analyze and interpret data so employees can understand the company's performance on key metrics.

What is CRM software?

A CRM software can organize, track, and nurture your company's leads and customers. Employees can store detailed information and record every interaction they've had with a customer in the CRM database. CRM software should help streamline the entire sales process by automating certain tasks and making it easier for your sales team to convert potential leads into loyal customers. Certain types of CRM software allow you to have a visual overview of the entire funnel and measure the company's sales progress.  

In conclusion, CRM software is in charge of managing the whole customer experience while ERP software is programmed to manage core business processes. When both of the systems are fully integrated and working together they can improve efficiency, lower the company's expenses and increase overall revenue.  

For more than 30 years, we've helped manufacturing companies around the world with our innovative ERP solutions. Our core ERP product has CRM functionality as well so it can help your manufacturing business with everything from the customer process to the business processes. Please don't hesitate to contact us today to learn how our services can improve your business.

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Topics: ERP, Customer Relationship Management (CRM)

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